Ima Baits

Burn it, wake it, crash it into cover—the ima Square Bill Crankbait does it all, and well. Its stubby, rounded body produces a wobble that’s nothing short of earth-shaking, and bass respond by slamming it down pronto. With its nearly-unbreakable Lexan lip, the ima Square Bill has a unique running-and-hunting action that just makes an erratic, smashing-and-grinding retrieve even deadlier.